Google Consent Mode is a way for Google to maintain its advertising platform while adhering to and complying with the GDPR and other consumer privacy regulations worldwide. Google Consent Mode launched in September 2020 as a way for the search engine to maintain its robust digital advertisement business while attending to the growing need for consumer privacy in the wake of an increased number of data breaches.
The new application programming interface (API) allows organizations to monitor conversions and use the powerful analytics tools they are accustomed to while maintaining compliance with GDPR, CCPA and other consumer privacy regulations around the world. Therefore, every marketing insight you receive by using Google Consent Mode maintains privacy standards set by GDPR as well as other laws and standards around the world.
With Google Consent Mode, companies have a middle ground in the choice between user privacy and targeted analytics. Google is working in response to the outcry from the public over data privacy and giving companies that rely on this data a lifeline at the same time. Nowadays, solid consent management platforms can be combined with Google Consent Mode in order to ensure that privacy standards are maintained but tracking for analytical purposes is still in full usage.