In this article, Cookie Script will help you understand the purpose of cookie consent banners and why you should have a cookie banner on your website — even if you don’t have a physical presence in the EU.
What is the Purpose of a Cookie Consent Banner?
A cookie banner should do three things:
- Give visitors a chance to opt-in / opt-out of cookies
- Link to further details on cookie policies and a means to adjust settings
Do I Need a Cookie Banner on My Website?
If you have a website that operates from the European Union or that targets citizens of the EU, you are required to have users' consent before deploying website cookies. The first step of this is to have a cookie consent banner in place. Having a cookie banner on your website helps to not only avoid fines and other penalties but helps build trust with website visitors.
You should have a cookie banner in place if you run cookies on your website, and:
- You operate from the European Union
- You have customers in the EU
What if your only customers are in the United States? The California Consumer Privacy Act (CCPA) requires businesses to inform users of how their data is collected and used, but it stops short of requiring businesses to implement cookies notifications and pop-ups.
Checklist for Creating a Cookie Consent Banner
- Options to either opt-in or opt-out of cookie usage.
In order to comply with the European Privacy Directive (ePR) and the General Data Protection Regulation, you should also have a data protection officer. The DPO's role is to maintain records of consent and respond to user requests. The DPO will also oversee consent withdrawal and record deletion requests.
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