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A complete guide to Cookie Privacy Banner

By now we’re all familiar with those pop-ups on websites that alert us to cookies being present on the website and asking for consent to use cookies. These privacy banners have now becomes so ubiquitous that most will either click either ‘Accept' or 'Decline' without giving it a second thought. The reason these banners have become so common is due to the European Union and other governments requiring cookie consent on websites that use them.

In this article, Cookie Script will help you understand the purpose of cookie consent banners and why you should have a cookie banner on your website — even if you don’t have a physical presence in the EU.

A privacy banner is designed to notify visitors that your website uses cookies and also gives visitors the option to either consent or decline the website’s use of cookies. Depending on whether the website is conducting business, the banner may also offer additional options and disclosures.

A cookie banner should do three things:

  • Alert visitors that the website uses cookies
  • Give visitors a chance to opt-in / opt-out of cookies
  • Link to further details on cookie policies and a means to adjust settings

If you have a website that operates from the European Union or that targets citizens of the EU, you are required to have users' consent before deploying website cookies. The first step of this is to have a cookie consent banner in place. Having a cookie banner on your website helps to not only avoid fines and other penalties but helps build trust with website visitors.

You should have a cookie banner in place if you run cookies on your website, and:

  • You operate from the European Union
  • You have customers in the EU
Since the concept of a privacy banner is a relatively new phenomenon, you may also see a privacy banner referred to as a "cookie alert", "cookie permission", or "websites cookie warning". These terms relate to the same pop-up style of cookie consent notification.

What if your only customers are in the United States? The California Consumer Privacy Act (CCPA) requires businesses to inform users of how their data is collected and used, but it stops short of requiring businesses to implement cookies notifications and pop-ups.

To help you comply with the GDPR, ePR, and other cookie consent laws, your cookie consent banner should provide the following:

  • Large pop-up banner to let visitors know that the website uses cookies.
  • A brief explanation of how the website uses cookies and whether this information is shared with third parties.
  • Options to either opt-in or opt-out of cookie usage.

In order to comply with the European Privacy Directive (ePR) and the General Data Protection Regulation, you should also have a data protection officer. The DPO's role is to maintain records of consent and respond to user requests. The DPO will also oversee consent withdrawal and record deletion requests.

Cookie-Script simplifies the process of remaining compliant with all the latest cookie laws and regulations. Not only can Cookie-Script help you remain compliant with the GDPR and CCPA, but we offer cookie policy templates and automatic language detection. Cookie-Script can even record visitor consents on your behalf. 

New to CookieScript?

CookieScript helps to make the website ePrivacy and GDPR compliant.

We have all the necessary tools to comply with the latest privacy policy regulations: third-party script management, consent recording, monthly website scans, automatic cookie categorization, cookie declaration automatic update, translations to 34 languages, and much more.