Documentation

All instructions about how to set up Cookie-Script properly

Website Tracking

website tracking

Contents

Track websites and comply with Privacy Laws

To those who have never heard of website tracking, it might seem like magic that an ad will appear on a website unrelated to a product they previously viewed. Many websites track the behavior of users so they can be targeted (and re-targeted) for advertising purposes. It’s an effective marketing trick, but it does raise some privacy concerns.

If you track websites, Cookie Script is here to help your operation comply with the many data privacy laws around the world, including the CCPA, GDPR, and ePR. Read on to learn more.

Tracking websites is big business

Tracking websites has become an essential part of conducting business online, which is why a vast majority of e-commerce sites use some form of website tracking. This practice allows businesses to see how their ads are doing and whether their targeted messaging is reaching the intended audience.

According to the Council of Europe, over €120 billion is spent each year on website ads in the European Union. So, it goes without saying that this practice is big business, but one that is increasingly regulated through acts such as the GDPR, ePrivacy Directive, and the CCPA.

Be compliant with website Data Tracking

Cookie Script has made it easy to ensure your website data tracking practices comply with current and future data privacy laws and regulations. Whether you use Wix or another website service, ensuring compliance is as easy as installing a simple tool and modifying the settings to comply with relevant regulations.

Why businesses track websites visited

The reason nearly 80% of commercial operations track websites visited is that the practice is highly lucrative. By tracking websites, retailers, restaurants, and service providers can learn about your interests and habits. This information is then used to customize the browsing experience or to highlight products or services that may be of interest to the user.

But, the practice of website tracking does bring up a few important questions about who really owns your data and whether e-commerce platforms should be more transparent about what data they collect from users. Based on surveys and increasing regulations, it’s fair to say that website users are looking for transparency on what data is collected and how it is used.

How trackers on a website work

With trackers, a website can follow your movement and gain data from users in several ways:

  • IP addresses. IP addresses are essentially your virtual street address on the web. Using a digital “handshake,” IP address tracks can record your movements online, usually through the help of a line of JavaScript code.
  • Cookies. Cookies are one of the most common ways websites gather data on users. Cookies can follow users’ movements from website to website and can be used to determine a user’s buying habits and interests.

Data Tracking benefits users too

In this data privacy-aware era, the benefits of data-tracking are sometimes overlooked. Cookies and other trackers can also be helpful to users; cookie trackers allow you to save your shopping basket without logging in to the website. Trackers also allow content creators to tailor their offerings to meet the genuine interest of users.

Are you looking to utilize the power of website data tracking while remaining compliant with CCPA, GDPR, ePR, and other regulations? Cookie-Script can help. Register with Cookie Script today and see how easy it is to comply with data privacy laws and regulations.

Other articles