Track websites and comply with Privacy Laws
To those who have never heard of website tracking, it might seem like magic that an ad will appear on a website unrelated to a product they previously viewed. Many websites track the behavior of users so they can be targeted (and re-targeted) for advertising purposes. It’s an effective marketing trick, but it does raise some privacy concerns.
Tracking websites is big business
Tracking websites has become an essential part of conducting business online, which is why a vast majority of e-commerce sites use some form of website tracking. This practice allows businesses to see how their ads are doing and whether their targeted messaging is reaching the intended audience.
Be compliant with website Data Tracking
Cookie Script has made it easy to ensure your website data tracking practices comply with current and future data privacy laws and regulations. Whether you use Wix or another website service, ensuring compliance is as easy as installing a simple tool and modifying the settings to comply with relevant regulations.
Why businesses track websites visited
The reason nearly 80% of commercial operations track websites visited is that the practice is highly lucrative. By tracking websites, retailers, restaurants, and service providers can learn about your interests and habits. This information is then used to customize the browsing experience or to highlight products or services that may be of interest to the user.
How trackers on a website work
With trackers, a website can follow your movement and gain data from users in several ways:
- Cookies. Cookies are one of the most common ways websites gather data on users. Cookies can follow users’ movements from website to website and can be used to determine a user’s buying habits and interests.
Data Tracking benefits users too
In this data privacy-aware era, the benefits of data-tracking are sometimes overlooked. Cookies and other trackers can also be helpful to users; cookie trackers allow you to save your shopping basket without logging in to the website. Trackers also allow content creators to tailor their offerings to meet the genuine interest of users.
Be Compliant with Cookie Script
Are you looking to utilize the power of website data tracking while remaining compliant with CCPA, GDPR, ePR, and other regulations? Cookie-Script can help. Register with Cookie Script today and see how easy it is to comply with data privacy laws and regulations.