Why waste time creating a new product from scratch when you can just buy an existing one, rebrand it, and sell it as your own? This business practice is called a white label solution when an already existing product or service is rebranded and resold as your own. There are many benefits of using a white label solution. Let’s examine in more detail a white label solution, offered by CookieScript.
What Is a White Label Solution?
The white label solution, offered by CookieScript, allows you to have a Consent Management Platform (CMP) and sell cookie banners with your own unique branding. You will have a complete working CookieScript dashboard and all features, offered by CookieScript, but with your logo, brand, and your brand colors. All emails and notifications will come with your logo and brand as well.
The white label solution is a simple solution to get your CMP. You don’t have to create a new CMP: your clients will use CookieScript infrastructure, but instead of CookieScript, they will see your brand name. All users that are registered via your dashboard will be automatically redirected to your domain with your dashboard if they try to log in on CookieScript.
You don't need to do any integrations, just add one DNS CNAME record for the domain/ subdomain that you want to show your branded dashboard.
The white label dashboard could be exploited best by digital marketing agencies and other companies that have many clients and want to use their own branding for selling cookie consent solutions.
Not sure what it looks like? Go to https://example-whitelabel.com and check it out. Just log in with your usual CookieScript account.
See our guide for more details on how the white label solution works.
What Are the Benefits of a White Label Solution?
Let’s take a closer look at the advantages the white label solution can offer.
- A proven solution. Users’ data privacy and security is regulated heavily by strict privacy laws. Each country or region has distinct regulations, like the GDPR in Europe, CCPA, VCDPA, and other privacy laws in the USA, PIPEDA in Canada, LGPD in Brazil, etc. In addition, there are other requirements, like data transfer to third countries, use of third-party cookies, using explicit or implied cookie consent, and so on. Failing to comply with these regulations could lead to huge fines. Thus, there are many factors to consider when creating a CMP. A proven white label solution is less risky and allows the reseller to test new markets or service offerings with a proven, pre-existing, and safe solution without risking violating privacy laws.
- A cost-effective solution. Using the white label solution can save you both time and money. If you decide to develop your own CMP from scratch, you will need a lot of time and investment for research & development, testing, providing integrations, and supporting your new CMP. With an existing white label solution, you can save your budget significantly.
- You can use all CookieScript infrastructure: our dashboard, servers, Privacy Policy generator, Cookie Scanner, language selector, geotargeting functionality, banner configuration options, automatic blocking of Third-Party Cookies, and other features. All these features will come with your brand name.
- You don't need to develop any integrations, just add one DNS CNAME record for the domain/ subdomain and use our integrations instead.
- A time-saving solution. Choosing the white label solution will help you save time significantly. Even if you have budget and expertise, creating your own infrastructure, integrations, and custom functions will need at least a couple of years. The white label solution allows the fast launch of the product, and you could concentrate on your company’s area of expertise.
- Recently, Google launched new consent management requirements for CMPs to get Google certification for serving ads in the EEA and UK. Google certification needs an updated IAB TCF compliance. CookieScript CMP is a Google-certified CMP, so you don’t need to integrate your CMP with IAB’s TCF and go through the Google accreditation process. CookieScript white label solution offers already a Google-certified CMP.
- A customizable solution. You can customize the white label offering and use it with your logo, brand, brand colors, fonts, and more. You could use the CookieScript dashboard with all functionalities as your own. All emails and notifications will come with your logo and brand as well.
- A resourceful and expert solution. Web agencies and digital service providers can make use of our extensive and automated help system, tutorials, and getting started guides, and more to aid in configuring and selling websites. You don’t need to be an expert in the field- you can always consult us and get a fast expert solution.
- A scalable solution. The white label solution, offered by CookieScript, allows you as the reseller to offer your own customers an expanded selection of products. You could select solutions that fit the needs of your customers. Start with a small package. When your customers’ needs grow or the number of customers grows, simply upgrade your plan to have more functionalities or websites.
- A no-code solution. CookieScript white label solution is designed to be used by different users independently on their skill level. You don’t need to do any coding- we have done everything for you!
With CookieScript White Label Solutions, You Can:
- Use a secure and tested consent management platform to create privacy laws-compliant cookie banners, scan websites for cookies, and collect Cookie Consent for your customers.
- Reduce costs and increase efficiency working with CookieScript CMP.
- Save time to develop CMP with your own branding.
- Customize cookie banners to fit your company’s brand.
- Use our expertise, help center, and written guides to get answers for your customers.
- Use CookieScript compliance hints for different privacy laws.
- Use geotargeting functionality to be compliant with the privacy laws of different jurisdictions of your customers.
- Scan your customers’ websites for cookies and auto-update their cookie list and Cookie Policy.
- Use Local Storage and Session Storage scanning and blocking for your customers’ websites.
- Use CookieScript language detection methods to support the multilingual websites of your customers.
- Create a unique and professional Privacy Policy for your customers’ business or website.
- Integrate your customers’ cookie banners with the most popular CMS platforms.
Note, that CookieScript CMP is a Google-certified CMP and supports Google Consent Mode v2. Thus, the white label solution, offered by CookieScript, comes with a full IAB TCF v2.2 integration, needed for Google publisher products (Google AdSense, Ad Manager, or AdMob), and allows your customers to use Google services (GA4, Google Ads, gtag, and Google Tag Manager) in the EU or EEA.
Want to get CookieScript white label solution? Simply contact us via chat.
Frequently Asked Questions
What are the ways to cooperate with CookieScript?
There are several ways to cooperate with CookieScript: you could become an affiliate, register as an agency, or use CookieScript white label solution. Using a white label solution, offered by CookieScript, allows you to have a Consent Management Platform (CMP) and sell cookie banners with your own unique branding.
What is CookieScript white label solution?
The white label solution, offered by CookieScript, allows you to have a Consent Management Platform (CMP) and sell cookie banners with your own unique branding. You will have the complete working CookieScript dashboard and all features, offered by CookieScript, but with your logo, brand, and your brand colors. All emails and notifications will come with your logo and brand as well.
How could I benefit from CookieScript white label solution?
With CookieScript white label solutions, you can use a secure and tested Consent Management Platform to create privacy laws-compliant cookie banners, reduce costs, save time, customize cookie banners to fit your company’s brand, integrate your customers’ cookie banners with the most popular CMS platforms, and use our expertise, help center, and written guides to get answers for your customers. Why waste time creating a new product from scratch when you can just buy an existing one, rebrand it, and sell it as your own?
How to use CookieScript white label solution?
It is simple to use our white label solution: you just need to buy the Plus pricing plan with the yearly fee for the white label solution and provide the DNS server data of your domains. We will configure your website and collect everything we need from your website. Then you will configure Cookie Banner settings for your clients, share the banner with them using our banner sharing functionality, and charge your clients independently from us.
How to get started using CookieScript white label solution?
If you want to start using CookieScript white label solution, simply inform us via chat, fill out the form, or send us an email, and we will inform you about the next steps.