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Knowledge base

What are Targeting Cookies?

Targeting cookies are small, encrypted files that track users' actions and are used to identify users between different websites. Targeting cookies collect user information and use it to build a profile of users' interests and then show personalized ads for that specific user. Targeting cookies help to attract customers with targeted ads. The information the cookies gather about you can be shared with other advertisers to measure the performance of their advertisements. Targeting cookies are also called advertising cookies since they are mainly used for advertising.

Advertising cookies are almost always third-party, persistent cookies. That means such cookies follow users from one website to another. In that way, websites can target users by displaying advertising banners on other addresses online even after the user has left their particular site.

To comply with the latest privacy regulations around the world, such as Europe's GDPR, or California CCPA, you should provide information not only about advertising cookies but about all the cookies your website is using. Therefore, on your Cookie Banner, there should be information about the type and duration of your website’s cookies. However, some privacy regulations, such as GDPR, require more information to be disclosed, including the purpose and classification of cookies – there might be first-party, third-party, or session cookies stored on your website.

Read more about the targeting cookies or use a CookieScript Cookie Banner, which helps your website can remain compliant with all the privacy laws worldwide, and users can make an informed decision on cookie tracking, including targeting cookies too: