IAB TCF 2.3: Changes You Need to Know
TCF v2.3 is the standard you’re expected to run now, after v2.2’s pretty brutal reset on legal bases. v2.3 isn’t flashy — it just removes the “were we even disclosed?” guesswork by making vendor disclosure explicit in the consent string. 28 February 2026 is when the grace ends: keep generating non-v2.3 strings and you can hit partner failures, and Google may default the request to Limited Ads.