With increasing concerns about online privacy and data protection, e-commerce websites must present cookie consent banners for their customers and inform them about their personal data collection and management.
privacy laws and the Usage of Cookies
Cookies are pieces of data placed on the website user's computer or mobile phone by the user's web browser while a user is browsing the website. Cookies collect data about your browsing device and typically include a unique identifier and a site name. Cookies could also collect personally identifiable information such as your name, address, phone number, or email if you’ve provided that information to a website.
There are different types of cookies, and they are necessary for improving user experiences and enhancing website functionality. However, they also raise privacy concerns.
Cookie consent refers to the act of obtaining explicit permission from website users to collect and manage their personal data. The Cookie Consent must be obtained before collecting any personal information of users.
Why Do E-Commerce Websites Need Cookies?
- User authentication. Website cookies store a user’s login information, so they remain signed in while browsing multiple pages of a website and allow the user to easily login when they re-visit the site. Users can move between pages and add products to the shopping cart without constantly logging in.
- Session tracking. Session cookies help track user sessions, so the website remembers the user’s selections and last actions.
- Shopping cart functionality. Cookies can maintain items in online shopping carts. When a user moves between pages, adds items to their cart, or leaves the website, cookies store the cart information so that users can later resume their shopping where they left off.
- Personalization. Cookies store user preferences and personalize the shopping experience like user’s language preference, display settings, or previously browsed products. This data can enhance the overall user experience.
- Tracking and analytics. Tracking cookies can collect data about user behavior including which products a user views, what they add to their cart, do they view a particular product once or several times, do they leave a website after viewing price information or after going to an alternative product, users’ purchase history, etc. This information is valuable for understanding customer needs and preferences, and optimizing marketing strategies.
- Website performance. Performance cookies monitor the performance of the website as the user interacts with it. They collect data on how a user uses a website, which pages are visited most often, or if users get error messages, if any. This collected data helps to increase the performance of an e-commerce store, ensure balanced site performance, and prevent server overload.
- Fraud prevention. Cookies can monitor user behavior patterns and detect suspicious activities, such as repeated login attempts or fraudulent transactions.
- Third-party integrations. In many cases, e-commerce sites are integrated with third-party services, like payment providers or social media platforms. Third-party cookies help to provide interaction between these services and the website.
- Cookie Banner design customization
- Cookie Banner behavior customization
- Multiple languages for your Cookie Banner and the cookie declaration
- Banner sharing to other accounts
- Banner and client creation via API.
Why Do E-commerce Websites Need Cookie Consent Banners?
Cookie consent banners, also known as cookie banners or cookie pop-ups, are needed to obtain user consent for the collection of their personal data through cookies. Most privacy laws require to dispose of a Cookie Consent banner when a user first visits a website and informa them about the types and purpose of cookies used. Users should have the option to accept or decline cookies.
A Cookie Consent banner is necessary for e-commerce for the following reasons:
- Legal requirements. Many privacy laws require websites to provide a Cookie Banner and obtain cookie consent before storing cookies on their devices. Failure to comply with these laws can result in legal consequences, including fines.
- Transparency. Cookie Banner ensures transparency by informing users about the types of cookies used on a website, their purposes, and the data collected. This transparency empowers users to make informed decisions so the users can control their data.
- Customer trust. Obtaining Cookie Consent demonstrates a commitment to user privacy and builds trust with website users. Users can feel confident in providing their personal information.
Best Practices for Cookie Consent Banners for E-Commerce
A Cookie Consent banner should include:
- Accept and decline buttons. Users should have the choice to either accept or decline cookies. The Accept button usually enables all cookies, and the Decline button usually rejects all non-essential cookies. Both Accept and Decline buttons should be easily visible, not hidden, so that rejecting cookies should be as easy as accepting them. The Cookie Banner shouldn’t obstruct the website content if a user does not choose to either accept or reject cookies.
- Granular consent options. Users should have the option to selectively consent to various types of cookies on the Cookie Banner, like functional, analytical, marketing, or Third-Party Cookies. Clearly explain each cookie category so the user can make informed choices for accepting just some cookie categories while rejecting the others.
- Anytime opt-out choice. E-commerce stores should provide a possibility for users to withdraw their consent for cookies at any time. The ability to manage their privacy settings is required by privacy regulations and helps to increase users’ trust in your e-commerce store.
- Regular consent renewal. Regularly remind users about the cookies used on your website and ask them to review and update their privacy settings for user consent and the usage of cookies. Although the GDPR or any other privacy laws do not provide a detailed explanation of how often users should renew their cookie consent, it is a good practice to ask users to renew their cookie consent once in six months.
- Consent records. Your website should collect and store user consent for proof of compliance in case of audits. It’s a requirement by the GDPR to store and be able to provide your website users’ cookie consent.
- Mobile-friendly design. Make sure that your Cookie Consent banner is optimized for mobile devices since most users use smartphones and tablets to access e-commerce stores.
- Non-essential cookies. Strictly necessary cookies can be set without user consent. Users should give their explicit consent only for non-essential cookies.
- Easy dismissal. Provide an easy way for users to dismiss the banner if they do not wish to interact with it. However, certain regulations may require users to actively consent or decline cookies.
In conclusion, providing a cookie banner and getting cookie consent for e-commerce is not just about cookie compliance, it’s also about building trust with your users and making their shopping experience confident and safe. By implementing a transparent and user-friendly Cookie Consent banner, you could ensure compliance and also enhance the overall user experience on your website.
Example of a CookieScript banner
How CookieScript Can Help You Create A Cookie Banner For Your E-commerce Store?
- Cookie banner. With CookieScript, you can create a unique cookie banner with design and behavior customization, that is easy to use, self-updating, and available in 30+ languages.
- Cookie consent. CookieScript allows you to collect granular cookie consent and store it for proof of compliance. It also automatically blocks cookies prior to consent, as required by the laws.
Frequently Asked Questions
Do I need a Cookie Consent banner on my e-commerce website?
How do you make a Cookie Consent banner?
What is cookie consent?
Cookie consent refers to the act of obtaining explicit permission from website users to collect and manage their personal data. The cookie consent must be obtained before collecting any personal information of users. CookieScript allows you to collect granular cookie consent and store it for proof of compliance.
Why do e-commerce websites need cookies?
Why do e-commerce websites need cookie consent banners?
What should cookie banners for e-commerce shops include?
Do I need cookie consent on my Shopify website?