When hearing the word “cookies”, website functionality is probably not the first thing that comes to your mind. For most internet users, cookies are often associated with user tracking and collecting information.
However, there are way more different types of cookies out there and one of them is functionality cookies. Without them, it would be impossible to perform certain actions on a website that does not involve running personalized ads to suit users’ needs. Not all the cookies perform the same action.
What Functionality Cookies are Used For?
Functionality cookies are used to enhance the performance of websites as without them certain functions of the website may not be available. However, they are not vital for a website to run, but they allow to remember important information and user’s preferences. Information can include login data, region, language, and enhanced content.
Remembering such information allows websites to personalize the experience for particular users, depending on their location, for example, prioritizing news stories and weather reports. All of this happens, if a user decides to give its consent and opt-in to cookie tracking. Nevertheless, they can be either first-party, third-party, persistent, or session cookies. But they are completely anonymous.
Giving consent and selecting to enable functional cookies may be a less stressful task because they do not track user information across websites, unlike advertising cookies.
Functional cookies are helping to provide services that a user requests. In this case, they are similar to strictly necessary cookies. By remembering user preferences, functional cookies boost a website’s performance and make browsing easier.
Examples of such cookies can be the ability to publish your comments on a news website or a blog, use webchats, and keep your preferences on a particular website.
If you want to find out what kind of cookies are operating on your website, enter your address below and use the unique Cookie Scanner from CookieScript:
How to Disclose Website Cookies?
To comply with the latest privacy regulations worldwide, such as the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), websites must disclose information about all the cookies your website is using, including functional cookies too.
On your website’s Cookie Banner, there should be information about the type and duration of the cookies your website is dropping. However, that may not be enough as most regulations, such as the GDPR and CCPA, are requiring more information to be disclosed, including cookie purpose and classification.
The most fundamental way to do that is to choose a consent management provider to work with. CookieScript has a unique Cookie Banner to work with and in that way your website can remain compliant with all the privacy laws around the world and users can make an informed decision on cookie tracking, including functionality cookies as well.
Your Best Cookie Management Solution
If you want a GDPR-compliant consent management solution that will analyze and group your website cookies effortlessly, choose CookieScript – a solid cookie manager that supports most content management platforms worldwide and automatically analyzes your website cookies and lists them in your cookie declaration so users can make an informed decision on cookie tracking.
Functional cookies are key for some aspects of the website to work properly and your users should be aware of this so they make the right decision when accepting cookies. With a Cookie Banner from CookieScript, it’s easy to inform your visitors – place the Cookie Banner at the bottom of your website’s homepage screen and let CookieScript do the rest.
Frequently Asked Questions
What are Functionality Cookies?
Functionality cookies are used to enhance the performance of a website. Without them, certain functions of the website may not be available. However, they are not vital for a website to run, but they allow to remember important information and user’s preferences. Information about functionality cookies should be disclosed in your Cookie Banner from CookieScript.
Are Functionality Cookies Strictly Necessary?
Functionality cookies are not strictly necessary, they only allow to perform functions that can enhance the browsing experience and remember user preferences. However, to comply with the latest privacy regulations, websites must disclose information about all the cookies and you can easily do that by using a Cookie Banner from CookieScript.
