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What Does a Cookie Banner Have to Include?

A Cookie Banner has to include:

  1. Information about the types of cookies that the business intends to use at the website.
  2. The notice of the right to opt-out of the cookies and collection of personal data.
  3. A link to the business' privacy policy or a cookie policy.

Information about the types of cookies that the business intends to use at the website.

There are different types of cookies. For example, strictly necessary cookies are vital for websites to perform their actions and would not work properly without them. Performance cookies monitor website performance and follow user actions but they do not collect identifiable information. Functional cookies enhance the performance of a website, like remembering user preferences and settings, but they are not vital for a website to run. Targeting cookies, which are almost always third-party cookies, are used for marketing and help to attract customers with targeted ads

The notice of the right to opt-out of the cookies and collection of personal data.

Cookie banners have to provide website users with cookie consent options. There are two main types of Cookie Consent modes: implied cookie consent mode and explicit cookie consent mode.

Implied Cookie Consent mode means to grant permission or access to track website users' activity and collect personal information when visiting a website. Implied Cookie Consent mode needs to be freely given, specific, informed, and unambiguous.

Explicit Cookie Consent mode means rejecting permission or access to track website users' activity and collect personal information when visiting a website. Explicit Cookie Consent mode should be used by default because that's a requirement for most privacy laws.

A cookie consent has to be revocable. Even the permission to use cookies was granted, the website user has the right to withdraw his consent at any time he wishes and without any justification. Withdrawing the Cookie Consent should be as easy as it was to give it.

A link to the business' privacy policy or a cookie policy.

Websites, that use cookies, must have Cookie Policy- a legal document that provides detailed information about what cookies are used on the website and for what purpose.

Website owners must also have a privacy policy. A Privacy Policy is a legal document that discloses how a company deals with the website user's personal data.